Today's medical marketing Article
Four Essential Marketing Plan Components

Preparing a Marketing Plan for your product or service is a real
eye-opening experience. While we all hope that our product or
service will appeal to the masses, the truth is, that may not
happen. Assembling a Marketing Plan first and foremost forces you
to clearly define what you are selling.

From there, you define the demographics of the market for your
product or services. You research on-going or upcoming trends in
the industry, your existing and potential competition and whether
or not the market is already saturated.

And the time to analyze this valuable information is before you
spend money opening the door to your new business venture. A
marketing plan is one valuable tool that will help your business
survive.

Analyze the Market This section plays an important role in
determining who will purchase your product or service, and why.
You need to identify such attributes as gender, age group, where
they live, their buying habits and their social values.

This section also has you look at the current economic climate
including upcoming changes in laws or technology that might
impact the delivery and/or reception of your product or service.

Its also important to take a close look at your competition
whether its around the block or around the globe. The more you
know about your competition the better prepared you are to deal
with it. Know their hours of operation, their organizational
structure, their promotions, their advertising outlets, whatever
you can find out.

Identify Marketing Goals and Objectives

With the information about your target market and your
competition in hand, you can better outline your marketing goals
and the steps to take to achieve these goals.

Identify what you think are your companys strength and
weaknesses, and the resources you have available including staff
and finances. Committing your goals and the steps to a calendar
will help keep your marketing efforts on track and provide you
with direction.

Define Marketing Strategies

Before you can determine how you will market your product or
service, youve got to put together a features and benefits list,
including what it has that the competition lacks. You need a
price point, packaging, and you need to decide if and how much
you are willing to offer as a discount. All of this will help you
properly position it in the marketplace. This information is the
foundation upon which all your marketing and promotional
materials are created.

Next determine the various sources available for marketing your
product or service. Some ideas include print ads, brochures, web
banners, your own web site, trade show exhibits, partnership
opportunities and promotional flyers.

Implementing and Evaluating Marketing Programs

The final two components are equally important. Youve got to
define a marketing budget, determine how you want to spend it and
evaluate its effectiveness. Besides the marketing avenue, decide
whether or not you need to hire employees, and what training they
will need. Determine how you will motivate your employees,
including your management, so that they share your goals and
vision.

Evaluating your marketing programs is just as important as the
other steps. You may find you need to revise your marketing
efforts including lowering the price, highlighting different
features, even selecting different marketing programs. An
effective marketing plan is one that is regularly updated.

If the thought of creating a Marketing Plan has you overwhelmed,
get yourself marketing plan software. Using software will save
you time because the software knows the right questions to ask.
You fill in the answers as necessary, push some buttons, and
before you know it, youll be printing a professional-quality
Marketing Plan that will chart your companys future!
eye-opening experience. While we all hope that our product or
service will appeal to the masses, the truth is, that may not
happen. Assembling a Marketing Plan first and foremost forces you
to clearly define what you are selling.

From there, you define the demographics of the market for your
product or services. You research on-going or upcoming trends in
the industry, your existing and potential competition and whether
or not the market is already saturated.

And the time to analyze this valuable information is before you
spend money opening the door to your new business venture. A
marketing plan is one valuable tool that will help your business
survive.

Analyze the Market This section plays an important role in
determining who will purchase your product or service, and why.
You need to identify such attributes as gender, age group, where
they live, their buying habits and their social values.

This section also has you look at the current economic climate
including upcoming changes in laws or technology that might
impact the delivery and/or reception of your product or service.

Its also important to take a close look at your competition
whether its around the block or around the globe. The more you
know about your competition the better prepared you are to deal
with it. Know their hours of operation, their organizational
structure, their promotions, their advertising outlets, whatever
you can find out.

Identify Marketing Goals and Objectives

With the information about your target market and your
competition in hand, you can better outline your marketing goals
and the steps to take to achieve these goals.

Identify what you think are your companys strength and
weaknesses, and the resources you have available including staff
and finances. Committing your goals and the steps to a calendar
will help keep your marketing efforts on track and provide you
with direction.

Define Marketing Strategies

Before you can determine how you will market your product or
service, youve got to put together a features and benefits list,
including what it has that the competition lacks. You need a
price point, packaging, and you need to decide if and how much
you are willing to offer as a discount. All of this will help you
properly position it in the marketplace. This information is the
foundation upon which all your marketing and promotional
materials are created.

Next determine the various sources available for marketing your
product or service. Some ideas include print ads, brochures, web
banners, your own web site, trade show exhibits, partnership
opportunities and promotional flyers.

Implementing and Evaluating Marketing Programs

The final two components are equally important. Youve got to
define a marketing budget, determine how you want to spend it and
evaluate its effectiveness. Besides the marketing avenue, decide
whether or not you need to hire employees, and what training they
will need. Determine how you will motivate your employees,
including your management, so that they share your goals and
vision.

Evaluating your marketing programs is just as important as the
other steps. You may find you need to revise your marketing
efforts including lowering the price, highlighting different
features, even selecting different marketing programs. An
effective marketing plan is one that is regularly updated.

If the thought of creating a Marketing Plan has you overwhelmed,
get yourself marketing plan software. Using software will save
you time because the software knows the right questions to ask.
You fill in the answers as necessary, push some buttons, and
before you know it, youll be printing a professional-quality
Marketing Plan that will chart your companys future!

ABOUT THE AUTHOR

Copyright 2004 Cavyl Stewart. Get more software tips, strategies and recommendations to help you create your marketing plan by signing up for my Exclusive 100% free, 100% original content ecourse: "Simple Steps To Creating A Rewarding Marketing Plan." To sign up please visit: http://www.find-small-business-software.com/marketing-ecourse.html

A Short medical marketing Summary
Kids Bedroom Furniture Set 7 - Raymond Furniture - BDRM-SET-7

Shown with multi-colored knobs, however you will receive White Knobs.

Includes: 1 x White K/D Bead Board Panel Twin / Full Size Bunk Bed (BB22KP-R-TF-W) 1 x White Twin Size Bead Board Trundle 1 x White Bead Board Panel Night Stand (NS20PA-W) 1 x White Bead Board Panel Computer Desk (SD20PA-W) 1 x White Bead Board Panel Hutch for Computer Desk (HUTCH-SD20-W) 1 x White Bead Board Panel 3-Drawer Chest (TD20PA-W) 1 x White Bead Board Panel Hutch for 3-Drawer Chest (HUTCH-TD20-W) 1 x White Bead Board Panel 6-Drawer Dresser (DS20PA-W) 1 x White Mirror for 6-Drawer Dresser (MIR34-W) Features: All solid hard wood and wood veneer construction (white with MDF veneers) with crew on wood back panels Non-toxic 20+ step P.U. finish process for thick and durable beauty Barrel nut hardware for superior construction Warp-free bed rails with ply construction Slat roll mattress support Mortise and tenon joinery for lasting durability English/English Dovetail drawers for lasting strength Solid-ply constructed side for maximum drawers storage Heay-duty metal Euro glides for smooth slide and stop wood corner blocks adding sturdiness and strength to cases Replaceable case goods top and drawer front Dimensions: Bunk Bed: 81"(W) x 56 5/8"(D) x 66 3/4"(H) Trundle: 75 3/4"(W) x 39 1/2"(D) x 11 1/2"(H) Night Stand: 21 3/4"(W) x 18 1/2"(D) x 24 1/2"(H) Computer Desk: 44"(W) x 25"(D) x 30"(H) Hutch for Computer Desk: 45 1/2"(W) x 14"(D) x 47 1/4"(H) 3-Drawer Chest: 36 3/4"(W) x 18 1/4"(D) x 30"(H) Hutch for 3-Drawer Chest: 35"(W) x 14"(D) x 47 1/4"(H) Dresser: 58"(W) x 18 1/4"(D) x 34 5/8"(H) Finish:
White

Price: 3213.85

Dresser - Midtown Dresser - 110-717

Matching mirror available, sold separately. This Midtown Collection has today's trendy, classic contemporary styling to create a perfect setting for any loft or chic lifestyle. This collection is constructed of select hardwoods with maple veneers. Rich merlot finish blends well with the clean gun metal iron work and understated metal knobs. Dresser features solid wood drawers with dovetail construction. Unique duo wood on wood glides underneath create a no fault drawer system for ease of use. Finish:Merlot Dimensions:62"(W) x 18"(D) x 38"(H)

Price: 616.55

Table Lamp - Wiggle Table Lamp in Purple - LumiSource - LS-WIGGLE-PR

LS-WIGGLE-PR Features: Pink, white, and purple feather shades Metal base Each lamp uses 25-Watt candelabra bulbs Finish:Purple Dimensions:6"(W) x 12"(H)

Price: 29.00

Full Size Bed - San Marco Full Size Metal Bed

Full size.

Headboard, footboard and bed rails are included.

A soft combination of an elegant beveled edged square wood post and stylish metal bed panels framed in 1' square tubing finished in a unqiue brown copper finish make this bed an absolute winner for any bedroom. Fully-welded construction featuring foundry-poured aluminum castings, heavy gauge tubing, and solid bar wire. Wood post made from solid pine.

Finish:
Brown Copper

Dimensions:
Headboard: 52"(H)
Footboard: 34"(H)

Price: 292.06

Vanity Table Set - Jamestown Landing Vanity Set - Powell Furniture

Includes: (1) Vanity Table (987-294) (1) Vanity Bench (987-369) Vanity Table Features: Hand matched cherry veneer top Hand carved gathered sea grass "C" scroll cabriole legs Center lift lid with mirrored back Lined interior with jewelry tray 2 full length drawers Antique brass finished pierced back plate and bale drawer pulls Some assembly required Dimensions: 42"(W) x 21"(D) x 30 1/4"(H) Vanity Bench Features: Perfect complement to the vanity table Fully upholstered webbed seat Hand carved gathered sea grass "C" scroll cabriole legs Scalloped apron rails Some assembly required Dimensions: 20 1/2"(W) x 16 1/2"(D) x 20"(H) Finish:
Lightly distressed Deep Cherry

Price: 399.16

Recommended medical marketing Items
CoolMax HD-360B-U2 USB 2.0 3.5" Aluminum External Hard Drive Enclosure

CoolMax HD-360B-U2 USB 2.0 3.5" Aluminum External Hard Drive Enclosure
Supporting high speed data transfer rates up to 480/400 Mbps Fully compatible with 3.5" IDE 133 HDD Soft-start for slow turn-on feature prevents high inrush currents when initially powering capacitate loads Anti-shock design, protect the hard disk from damage when moving it Insulating designed PCB Aluminum case transmits the heat quickly Powered by a DC 12V-2.0 A transformer

Customer Review: Piece of junk

I could never make it work. Lost my money. Low quality.. You better look for other options.

Customer Review: Couldn't be more pleased

After buying and returning two enclosures from a local electronics retailer that my computer would not recognize I ordered the CoolMax.

It arrived earlier than the projected delivery date and with free shipping and no sales tax was less expensive than the ones I had tried.

Drive installation was considerably easier than with previously enclosures. Using the provided screwdriver, remove 2 screws holding faceplate, Mount drive with 2 screws, also provided, plug in 2 connectors, slide assembly into case and reinstall faceplate screws. Plug in power supply and included USB cable and it's done. Computer recognized drive and data transfer was problem free.

Creating a Winner: The Real Secrets of Successful Marketing

'68 Comeback Special

'68 Comeback Special
Elvis: '68 Comeback - Special Edition DVD (audio track list)

Opening Production Number:
1. Trouble/Guitar Man

2. That's All Right
3. Baby, What You Want Me To Do
4. Medley:
Heartbreak Hotel
Hound Dog
All Shook Up
6. Can't Help Falling in Love
7. Jailhouse Rock
8. Don't Be Cruel
9. Blue Suede Shoes
10. Love Me Tender
11. Baby What You Want Me To Do - Impromptu jam.

Gospel Production Number:
12. Sometimes I Feel Like A Motherless Child
13. Where Could I Go But To The Lord
14. Up Above My Head
15. Saved

16. Lawdy, Miss Clawdy
17. Are You Lonesome Tonight?
18. Trying To Get To You
19. Tiger Man
20. When My Blue Moon Turns to Gold Again
21. One Night
22. Memories

Guitar Man Production Number:
23. Nothingville
24. Guitar Man
25. Let Yourself Go
26. Guitar Man
27. Big Boss Man
28. It Hurts Me
29. Guitar Man
30. Little Egypt
31. Trouble
32. Guitar Man

Finale:
33. If I Can Dream

Bonus features:

Having Fun With Elvis In Burbank
Funny moments from throughout the production of the '68 Special

Customer Review: 68 comeback special

The best was yet to come but this is a wonderful start to see the raw talent this man had!!!!!

Customer Review: The one and forever only!

Watched this many years ago and it still thrills me to see Elvis at his most intimate live appearance. He has such a rapport with the audience and is having an obviously good time. In my opinion nothing will ever be as great as this performance was. I could watch this three times a day and not tire of it.

Eucalan Eucaplytus Fine Fabric Wash - 16.9 oz.

Logitech MX Revolution Cordless Laser Mouse

Logitech MX Revolution Cordless Laser Mouse
The Logitech MX Revolution scrolls through long documents at lightning quick speeds with the nearly frictionless alloy scroll wheel. Shift to precise click-to-click scrolling to navigate lists, slides and image collections. A high-resolution sensor inside this mouse makes it the most sensitive, highest performance mouse on the market. The precision laser tracking works on almost any surface. The Logitech MX Revolution uses advanced technology to detect your current application and automatically apply the scrolling mode that best fits the task at hand. Two conveniently located side buttons let you easily move forward and back through pages on the Internet. The mouse also moves seamlessly between documents. It's never been easier to cut and paste between applications, compare documents or check email. Highlight a word or phrase and click the Search button to display results from a search engine immediately. Have full-speed USB wireless technology with a simple plug and play interface. System requirements - Windows 95, 98, 2000, Me, NT 4.0, XP, Mac OS 8.6 or later, available USB port, CD-ROM drive (for MouseWare software installation) Package Includes - Logitech MX Revolution Cordless Laser Mouse / Recharging station / AC power cord / USB micro-receiver Logitech SetPoint software CD / User's guide / Manufacturer's 3-year limited warranty

Customer Review: Nice design, does not work well.

Nicely designed with useful features. Unfortunately, it does not work well. As other reviewers have said, it seems to only work well if you are really close to the transmitter. Most of the time the pointer moves erratically or not at all. Will return ASAP, very disappointed, especially considering the price.

Customer Review: very good mouse worth the money

i have had this mouse for almost two weeks now it has been a very good mouse. i do not get why all these other people are having problems. people have complained about the battery not lasting very long. the other one i have heard is that the mouse does not always connect. both of these were false on mine. i have only charged my mouse once and when i was done the program said i have 15 days of battery. right now it is only at 13 days left. and i have my usb plug in the back of the computer. it is just a little smaller than a flash drive. i can control the mouse all the way outside of my bedroom without having any issues. so i dont know why everyone else had problems. i am running vista and it does work with it very well. its a way good mouse and it is very high quality. it has a really nice grip feel to it. there are lots of buttons that you can set to do what ever you want with the program. i have had another logitech mouse that is probably 7 years old and it still works. the reason i had to buy a new one is because my new computer i have did not have the old mouse plugs in the back everything was usb. anyway i would really suggest buying this mouse and it is well worth the price

Headlines on medical marketing
Some weekend reading for you…

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Quintiles Consulting Business Expands

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LA CREME- WE GET OFFICE PEOPLE

Fri, 18 Apr 2008 09:07:08 -0700
La Creme Dublin North is currently seeking candidates for a number of vacancies throughout North Dublin. With four offices in Dublin and more nationwide, we find local jobs for local candidates. Current Vacancies Marketing Administrator HR Executive Reception Customer Service Administration Support Junior PA Logistics Administration Training Specialist HR Administrator Sales Administration If you are interested in these or any other permanent jobs, Call Carol Byrne today on 01-8

e mail marketing

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